Research Methods for Business :A Skill-Building Approach/Uma Sekaran, Roger Bougie
التفاصيل :
| رقم التسجيلة | 495 |
| نوع التسجيلة | Book |
| ردمك | 9780470744796 |
| رقم الطلب | HD 30.4 .S43 2016 |
| المؤلفون | Sekaran, Uma Bougie, Roger |
| العنوان | Research Methods for Business :A Skill-Building Approach/Uma Sekaran, Roger Bougie |
| بيانات النشر | Hoboken, NJ: Wiley, 2016. |
| الوصف المادي | xx, 468 p. : ill. ; 24 cm |
| ملاحظات | Includes bibliographical references and index |
| المحتويات / النص |
- Introduction to research - The scientific approach and alternative approaches to investigation - Defining and refining the problem - The critical literature review - Theoretical framework and hypothesis development - Elements of research design - Interviews - Data collection methods: observation - Administering questionnaires - experimental designs - Measurement of variables: operational definition - Measurements: scaling, reliability and validity - Sampling - Quantitative data analysis - Quantitative data analysis: hypothesis testing - Qualitative data analysis - The research report |
| المستخلص | "Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET |
| المواضيع |
النسخ :
| الباركود | رمز الوحدة | النسخة | نوع النسخة | |
|---|---|---|---|---|
| 0004950001 | 1 | سليمة |
المرفقات :
| العنوان | الوصف |
|---|